Behave Bras Shark Tank Update

Behave Bras Shark Tank Update: What Happened to the Wire-Free Lingerie Brand?

Athena Kasvikis, who established Behave Bras, created a new line of wire-free lingerie with a unique feature: Stayz. For a woman with a larger bust, they prevent problems of cleavage wrinkling, boob smash, and boob sweat. She presented her product in the Shark Tank and got a successful deal. But what is the Behave Bras Shark Tank Update now?

Well, the company is still working with Kevin O’Leary. It sold four times more after the show. In addition, Behave Bras expanded its product line and increased its net worth to $2.5 million. They’re releasing new products and growing their distribution channels drastically.

Need more info on their update as of 2023? Stay till the finish line! 

Behave Bras Shark Tank Profile

Here is everything about Behave Bras at a glance:

Business TitleBehave Bras
OriginatorAthena Kasvikis
Established in2019
Produced goodsNon-wire bras for larger busts with Stayz technology
Asked For$1,50,000 for a 15% stake  
Closed the deal at$1,50,000 in exchange for 20% ownership
Shark that agreed with the dealKevin O’Leary
Behave Bras Shark Tank episode 15th episode of Season 13
Air DateMarch 11th of 2022
Company situation now in 2023Growing and profitable
Based atBoston, Massachusetts, USA
Lifetime Value (in Terms of Sales)$2.5 million approximated
View the whole episode onAmazon prime

How Was Behave Bras on Shark Tank? (How They Got a Deal with Kevin O’Leary)

Behave Bras faced a tough challenge when they entered the Shark Tank. They had to compete with other established brands in the lingerie market, such as ThirdLove, Cuup, and Harper Wilde.

Athena Kasvikis presented her pitch with confidence and passion. She explained how her bras solved the common problems that women with larger busts face, such as “quad-boob,” agonizing shoulder creases, and never-ending pain. 

She also demonstrated how her patent-pending Stayz technology worked to keep the breasts secure and in place without using wires or padding.

The Sharks praised her for creating a bra that was comfortable and supportive, as well as stylish and sexy. They also liked the fact that she had a utility patent and an 87% profit margin

Kevin O’Leary was the first to make an offer. He offered $150,000 for 20% equity in Behave Bras. Athena Kasvikis accepted his offer without hesitation, surprising everyone, including the other Sharks. 

The deal was sealed with a hug and a high-five. Athena Kasvikis walked out of the Shark Tank with a smile on her face and a new partner by her side.

What Happened to Behave Bras After Shark Tank?

After appearing on Shark Tank, Behave Bras received lots of positive feedback and exposure. To be specific, Athena Kasvikis said she sold 4x more than what she had sold before the show.

She also mentions that working with Kevin O’Leary now is a great delight. It’s because he is helping her with marketing, distribution, and inventory management. 

Up until 2023, he also facilitated many opportunities for Athena. For example, Kevin has also connected her with some of his contacts in the industry, such as HSN and QVC. So, without a doubt, the sales and the business of Behave Bras have been soaring through the sky since Shark Tank. 

Behave Bras Update Today

Behave Bras today is one of the leading brands in the wire-free lingerie market for larger busts. The company’s motto is “Be You. Be Comfortable. Be Happy.” As such, Behave Bras has big plans for the future. 

They want to sell their products globally in the near future. Some of the strategies that Behave Bras is implementing or planning to implement are:

1. Launching new products: 

The company is exploring the possibility of creating other products, such as swimwear, activewear, sleepwear, and loungewear.

2. Expanding its distribution channels: 

The company is currently selling its products online through its website and through Amazon. 

The company is also working with Kevin O’Leary to get its products featured on HSN and QVC, two of the largest home shopping networks in the US. 

3. Growing its customer base: 

The company is leveraging social media platforms, such as Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, and Snapchat, to showcase its products. 

The company is also using email marketing, influencer marketing, referral marketing, content marketing, SEO, PPC, PR, events, podcasts, blogs, magazines, TV shows, radio shows, etc. 

4. Reaching more potential customers (leads): 

The company is also offering a unique service of virtual fittings. Using this, customers can book a 15-30 minute session with the founder or a trained fitter to get measured and fitted for their perfect bra size and style. 

The company also offers free shipping and returns, as well as a 60-day fit guarantee, to ensure customer satisfaction.

Is Behave Bras Profitable Now?

Yes, Behave Bras is profitable now. The company has a high-profit margin of 87%. It means, compared to profit, this company spends very little on production and overhead costs. 

The company also has a low product return rate of 12%. It means that most customers (almost 88%) are satisfied with their purchases.

Behave Bras has also expanded its product line to include more styles and sizes. The company now offers bras from DD to I cups and from 30 to 38 bands. The company also now sells matching panties and gift sets.

Behave Bras Net Worth

Behave Bras has an estimated net worth of $2.5 million as of 2023. The company had a valuation of $1.5 million when presented on the Shark Tank episode (in 2022). It has undoubtedly now increased, as the company does not have any third parties involved.

Behave Bras Sales Data

The following table shows the sales data of Behave Bras from 2020 to 2023:


Note: The sales data are based on reasonable estimations and projections based on the company’s performance and growth. Since the company doesn’t share its internal data publicly, it is tough to get the exact data. 

As we follow the journey of Behave Bras in the world of fashion, it’s equally exciting to explore the updates on Spergo in our Spergo Shark Tank update. Discover the latest strides made by this entrepreneurial venture. Additionally, if you’re interested in the world of pet technology and entertainment, don’t miss our Swift Paws Shark Tank update, where we share the fascinating developments in this niche.


In essence, since the Shark Tank event, the company has expanded its product line, increased distribution, and grown revenue to $2.5 million. 

With O’Leary’s help, Behave Bras is poised for even more success as a leading brand of wire-free bras for larger busts.

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