FitFighter Shark Tank Update

FitFighter Shark Tank Update – What Happened After The Show?

As a fitness enthusiast that follows the Shark Tank reality show closely, you probably have heard about a fitness brand called FitFighter. The brand offers steelhose free weights for beginners and enthusiasts looking to take their fitness experience to a new level. 

But was FitFighter on Shark Tank? Or are these just claims? The answer is yes. FitFighter appeared on Shark Tank season 12, episode 5, in November 2020. Sarah, the founder, was seeking $250,000 for 15% equity in her company. And at the end of her pitching, she secured a deal with Daniel Lubetzky, a guest shark at that time.

Now you might be wondering, what is FitFighter update after Shark Tank, and what is the company’s net worth? Read on to learn more about this fitness brand and what happened to it after Shark Tank. 

FitFighter Shark Tank Profile

FitFighter is a fitness brand that offers a strength and conditioning system for gyms, trainers, coaches, athletes, firefighters, and the general public. The system comprises a series of steelhose free weights made from real steel shot and firehose in the USA.

FitFighter was founded in 2019 by Sarah Apgar. Besides being the founder and CEO, Sarah is an Iraq war veteran, volunteer firefighter, fitness professional, and mother.

FitFighter Shark Tank Profile

Apart from the steelhose free weights, FitFighter also offered online training videos and an app. The app was available in free and paid versions. For the paid version, subscribers would pay $19 a month before the company’s appearance on Shark Tank.

In November 2020, Sarah Apgar appeared on Shark Tank, asking for $250,000 for 15% equity in her company. This was in season 12, episode 5, when she was valuing her company at 1.6 million. At the end of the presentation, Sarah secured a deal with Daniel Lubetzky, getting $250,000 in funding for 25% equity.

With that said, below is a table summarizing everything about the FitFighter shark tank profile:

Company NameFitFighter
WebsiteVisit Here
FounderSarah Apgar
Year Founded2019
ProductA strength and conditioning system comprising steelhose free weights and an iOS training app.
Appeared On Shark TankNovember 2020, in season 12, episode 5 (S12 E05).
Asked For$250,000 for 15% equity
Final Deal$250,000 for 25% equity
Shark Daniel Lubetzky
Business StatusIn Business
HeadquartersPort Washington, New York, 6 Yennicock Avenue
Pricing$55 to $105, depending on the size and weight of the hoses.
Where To BuyOfficial Site and Amazon
Watch OnYoutube
Brand CollaborationYoga by MelMarie and Fire & Ice

What Happened to Fitfighter After Shark Tank

After securing a deal with Daniel Lubetzky, FitFighter made $250,000 in sales in the first week. And in 3 months after the deal, Sarah had managed to clock $900,000 in sales.

Also, FitFighter got listed on Daniel’s website. And following their appearance on Shark Tank, Sarah also created an online training platform, enabling her to reach more potential customers.

On the other hand, Daniel assisted her get the product into Dick’s Sporting Goods. He secured purchase orders worth $250,000. Following the success of the company, Sarah donated $10,000 to the local firefighter community. 

What Happened to Fitfighter After Shark Tank

Another thing that happened to FitFighter after Shark Tank is that it was featured in various popular magazines and channels. These included:

  • Bicycling Magazine
  • Men’s Health
  • Oxygen
  • Muscle and Fitness
  • Rolling Stone
  • Runners World
  • ESP

Additionally, the company established its strength system with clients in the Fire and Police Departments. This included departments from Fresno, California, to Jacksonville, FL, and Houston. FitFighter also attracted franchise gyms and boutiques from F45 to CrossFits, Yoga Studios, and big box chains such as Anytime Fitness.

And in 2022, FitFighter raised about $2.5 million to help the company expand its gym programs, military training, and build its salesforce. The money was also used to advance product design and expedite production. And apart from Daniel Lubetzky, FitFighter acquired more investors, including Jennus Innovation.

FitFighter Shark Tank Net Worth

When Sarah Apgar appeared on Shark Tank, she valued her company at around $1.6 million. This is why she was seeking $250k for a 15% stake. However, after accepting the offer from Daniel of $250k for 25% equity, this increased her sales by a significant margin

Now, according to the FitFighter shark tank update, the company’s net worth is estimated to be $1 million. This is as of 2022. 

FitFighter Shark Tank Sales Data

Since the launch of FitFighter during the pre-COVID period, Sarah Apgar had made $45,000 in sales. During this time, she sold the system primarily to trainers and gyms.

FitFighter Shark Tank Sales Data

However, after the COVID-19 shutdowns, she had to change her business model to online. After doing so, she managed to match the $45,000 in sales in only 10 weeks. In 2020, she made sales worth $250,000 in the first week after the FitFighter Shark Tank episode 5. And in three months, she had made $900,000 worth of sales.

Check out this table summarizing the sales data of the FitFighter Shark Tank. 

YearSales Data
2019$45,000 Pre-Covid
2020$250, 0000 

Is FitFighter Shark Tank Profitable Now?

The answer is yes, considering what happened to FitFighter after shark tank regarding sales. Not to mention, the company is still in business today, and Daniel Lubetzky is still an investor. Even better, FitFighter has gained more investors over the years.

Is FitFighter Shark Tank Profitable Now

Another thing that makes this product profitable is its collaboration with other brands. For example, it has partnered with the renowned Yoga instructor MelMarie to create FitFighter Yoga. This program went live in 2023 and is still there. 

Where to Buy FitFighter and Price?

You can buy the steelhose free weights and other products, such as the FitFighter Yoga, on the FitFighter official website. The FitFighter Steelhose is also available for purchase on Amazon. You can also find the system at various workout equipment retail stores in the U.S., including Dick’s Sporting Goods.

Where to Buy FitFighter and Price

Regarding pricing, the prices for the steelhose range from $55 to $105, depending on the weight. For example, a custom FitFighter rack costs $55, a 15 lb steelhose is only $75, while a 30 lb goes for $105. On the other hand, the prices for the home or studio Gym set range between $225 and $799. 

Following the journeys of businesses featured on Shark Tank provides valuable insights into the ever-evolving landscape of entrepreneurship. If you’re curious about these stories, our coverage includes updates on FitFighter and Daisy Cakes, as well as the intriguing journey of Father Figure. Our comprehensive article on the Daisy Cakes Shark Tank update offers insights into the remarkable progress of this unique venture. Additionally, our coverage of the Father Figure Shark Tank update provides a closer look at the journey of this inspiring company. By immersing yourself in these updates, you’ll gain a deeper understanding of the entrepreneurial landscape and the strategies that contribute to ongoing success.


FitFighter is a fitness brand by Sarah Apgar that gained popularity in 2020 after appearing on Shark Tank. And after securing a deal with one of the sharks, Daniel Lubetzky, the brand’s sales grew to $250,000 in just the first week. And based on the FitFighter Shark Tank update, the brand was also featured in many popular magazines. As a result, FitFighter’s net worth as of 2022 was estimated to be $1 million.

With that said, looking at the sales data of FitFighter today, there is no doubt the company is profitable now. So, if you are interested in trying out this fitness program, you can buy it online on Amazon or at the brand’s official website. The product is also available on Dick’s Sporting Goods. Prices range between $55 and $105 for the steelhose and up to $799 for the gym set.

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