Pluto Pillow Shark Tank Update

Pluto Pillow Shark Tank Update In 2023: What Happened To This Pillow Company?

In the ever-evolving world of entrepreneurship and innovation, one product managed to capture the attention of both investors and the public alike – Pluto Pillow. This groundbreaking pillow company made waves when it appeared on the hit TV show Shark Tank.

Continue reading to delve into the fascinating journey of the Pluto Pillow shark tank update. It’s from inception by founders Kevin Li and Susana Saelia to its post-Shark Tank success.

Pluto Pillow Shark Tank Profile

Here is a table showing the breakdown of Pluto Pillow’s profile on Shark Tank.

Company NamePluto Pillow
FoundersSusana Saeliu and Kevin Li
ProductPersonal customizable pillows
Headquarters2815, Pellissier PI, Whittier, California
Pluto Pillow Shark Tank EpisodeSeason 12 Episode 24
Airing DateOctober 16, 2020
Asked For$400,000 for 5% stake
Final DealNo deal (Found investors after Shark Tank)
SharksNo Sharks
Business StatusStill in business
Business Valuation$8,000,000
Purchasing ProductBuy on the official website, on Amazon
Watch OnAmazon Prime Video, YouTube

Who Are The Founders Of Pluto Pillow?

Pluto Pillow, founded in 2018, is the brainchild of Kevin Li and Susana Saelia. These visionary entrepreneurs come from diverse backgrounds, each bringing their own set of skills and experiences to the table. 

Who Are The Founders Of Pluto Pillow

Susana, with her entrepreneurial background, had previously ventured into the logistics and bamboo bath tissue industries. This was a great display of her knack for identifying market opportunities. 

On the other hand, Kevin’s journey led him to work in an electronics distribution company after graduating. This equipped him with invaluable knowledge in supply chain management and distribution.

How Was Pluto Pillow On Shark Tank?

When Kevin and Susana appeared on Shark Tank, they were looking for a $400,000 investment for 5% ownership. To grab the attention of their potential investors, they presented customized pillows tailored to the preferences of each Shark.

Susana highlighted the company’s impressive sales figures, having generated close to $200,000 in the same year they launched. Subsequently, their sales skyrocketed over the next two years. 

How Was Pluto Pillow On Shark Tank

The pillows were retailed at $95 each, with manufacturing costs at $30 and shipping fees of $18. While the Sharks acknowledged the potential, they expressed concerns about the company’s 50% margin.

Lori and Mark Cuban stepped out early, citing the pillow industry’s fierce competitiveness. Mark then advised the founders to explore pre-manufacturing their pillows. 

Daniel Lubetzky, a guest Shark, shared the sentiment that Pluto Pillow lacked uniqueness and exited the deal. Mr. Wonderful, always focused on business valuation, also opted out. 

However, Robert Herjavec made an offer of $400,000 for a 20% equity stake. He believed he could guide the company to overcome its challenges. The founders, cautious about the stake percentage, ultimately declined Robert’s offer.

What Happened To Pluto Pillow After Shark Tank?

Notwithstanding the fact that the founders did not get a closing offer from the Sharks on Shark Tank, the Pluto Pillow Shark Tank update is far from over. The exposure from the show attracted other investors to the company, injecting capital and enthusiasm into their venture.

What Happened To Pluto Pillow After Shark Tank

This boost in visibility translated into increased sales and an expanded customer base. Pluto Pillow today boasts of eight full-time employees and has become a household name. In a remarkable achievement, CNN crowned Pluto Pillow as the pillow of the year.

Furthermore, Pluto Pillow diversified its product line, extending beyond traditional pillows to include body pillows, neck pillows, and bedding. This Pluto Pillow update ensured that it catered to a broader market and diversified its revenue streams.

Pluto Pillow Net Worth

Here is a closer look at Pluto Pillow’s financial growth by examining its net worth over the years.

YearNet Worth

Pluto Pillow Sales Data

To help you gain a comprehensive understanding of Pluto Pillow’s success, here is a review of their annual sales data.

YearSales Amount

Is Pluto Pillow Profitable Now?

With the impressive growth and increasing sales figures, it’s clear that Pluto Pillow has made significant strides since its inception. While the Sharks raised concerns about the company’s margins, Pluto Pillow’s increasing sales and expanding product range have improved its profitability. 

Is Pluto Pillow Profitable Now

However, without access to their detailed financial statements, it’s challenging to determine their exact profit margins.

It’s worth noting that profitability in the competitive retail industry often requires continuous growth and cost management. Given Pluto Pillow’s substantial sales increase and recognition, it’s reasonable to assume they are moving toward even more profitability.

If you’re a Shark Tank enthusiast, don’t miss our article on the Windcatcher Shark Tank Update, where you can discover more about the innovative products and entrepreneurs that have made an impact on the show. Additionally, check out the Dreamland Baby Shark Tank Update for exciting updates on the latest developments and success stories from the Shark Tank.


The journey of Pluto Pillow, from its inception by founders Kevin Li and Susana Saelia to its appearance on Shark Tank is quite interesting. Despite not securing a deal with the Sharks, Pluto Pillow after Shark Tank still thrived. It attracted investors, expanded its product range, and achieved remarkable sales figures. 

Their net worth and sales data also clearly indicate their rapid growth while they continuously appeal to the market with their products. It’s evident that Pluto Pillow is on a trajectory of success in the competitive world of bedding and pillows.

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