Dirty Cookie Shark Tank Update: How’s the Cookie Business Going?
Shahira Marei’s Dirty Cookie typically serves unique shot glass-shaped edible cookies with milk inside. They get invited to share their special cookie-making idea on ABC’s ‘Shark Tanks’ Season 13. It’s when the turning point came and Shahira’s Dirty Cookie became popular.
But how is the cookie business running? What is the Dirty Cookie Shark Tank update? Dirty Cookie got promotions and a partnership with Nut’s n More, a business owned by Mark Cuban and Robert Herjavec. Presently, cookie shot glasses are making huge profits with approx. $10 million and donating to nonprofit organizations.
The journey to success was never easy for Dirty Cookie. So, dig deeper to learn more comprehensive updates about Shahira’s road to success after meeting Shark Tank.
Dirty Cookie Shark Tank Profile
Shark Tank is like a blessing for a lot of startup businesses. The same goes for Dirty Cookie, where the different forms of delicious creation made the business praiseworthy on the TV show Shark Tank. However, here’s a quick profile review of Dirty Cookie profile for you!
| Company Name | Dirty Cookie |
| Headquarters | Los Angeles, California, United States |
| Founder | Shahira Marei |
| Founded | 2015 |
| Product | DIY, and custom glass-shaped cookie shot gifts |
| In shark Tank Episode | S13 E19 |
| Air Date | April 8, 2022 |
| Asked for | $500,000 for 5% equity |
| Final Deal | $500,000 for 25%, but if $6 Million in total sale, it will decrease to 15% |
| Shark | Robert Herjavec |
| Business Status | Running Business |
| Website | Dirty Cookie |
| Worth | $10 million (2022) |
| Lifetime Worth (Sales) | $38 Million (Estimated) |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
What Happened to Dirty Cookie After Shark Tank?
When Dirty Cookie owner Shahira met Shark Tank, the business continuously grew, and sales increased 4x times more than before. Following the Shark Tank appearance, the Dirty Cookie was given a $2 million valuation. But how did it begin?
Actually, the cookie business received a free promotion, and people loved the idea and story of Shahira. Because the company deals were linked with the kids, who don’t even have food to eat.
But how does this company expand after Shark Tank? Robert Herjavec made a $500k investment after the Shark Tank program featuring Dirty Cookie in exchange for a 25% ownership interest.
We found the cookie business appeared on the “American Today Show” in June 2022. Additionally, the founder started a local delivery system in places such as:
- Anaheim
- Hollywood
- Koreatown City.
In August 2022, they used Grubhub, Uber Eats, and DoorDash to increase cookie sales.
Currently, a part of the company’s profit goes to nonprofit organizations. Due to the amazing response from Shark Tank, Dirty Cookie’s value reached $10 million in February 2023.
How Much Is Dirty Cookie Net Worth in 2023?
The net worth of Dirty Cookie wasn’t high enough ($2 million) at the beginning. Even her personal net worth was between $100,000 and $200,000.
When Shahira arrived at Shark Tank, Lori Greiner made an offer of $250,000 at 8% interest. Plus, she offered a deal of $250,000 in cash by exchanging 25% ownership in Dirty Cookie.
However, Shark Robert’s offer of $500,000 have changed the cookie startup business. If certain goals are achieved and Robert cuts his ownership to 15%, the net worth would be $3.33 million at the end of 2022.
Surprisingly, the value, or estimated net worth, reached $10 million in 2023.
You may check out the Dirty Cookie Shark Tank episode update on Youtube through the following link.
What Are Dirty Cookie Sales Data?
At the beginning of 2015, the business was small, and the sales rate wasn’t that high. But the changes came when Marei closed the shop three years later and ran it online. However, let’s see the sales data chart for Dirty Cookie to know the sales journey.
| Sales Year | Value |
| 2018 | $300,000 |
| 2019 | $345,000 |
| 2020 | $1.27 Million |
| 2021 | $2.6 Million |
| 2022 | $10 Million |
| 2023 | $10 Million and Counting |
Is Dirty Cookie Still In Business?
Yes, they’re in the business of developing and offering varieties such as-
- DIY Cookie Shot Kits
- Ready-made cookie shots
- Beverage Mixes
- Mother’s Day Gifts
- Easter Gifts
- Ramadan and Eid Gifts
- Birthday Gifts
- Graduation.
Presently, they’re concentrating on helping people get decent cookies while improving children’s education. Shahira also collaborates with media publication departments such as-
- Forbes
- Today
- GMA (Good Morning America)
- Food Network.
Besides that, Dirty Cookie is collaborating with groups like–
- The Freedom Story
- Girls Who Code
- Citizen Schools
- Students Rising Above.
Shahira’s objective was to succeed and continue to do good for nonprofit organizations. Plus, she wanted to show her father she could do it. The Dirty Cookie now included 11 to 50 employees on its team. However, Amazon and its online site are now selling a lot of their goods.
Is Dirty Cookie Profitable Now?
Definitely, Dirty Cookie is a profitable business in the USA. Today, a dozen costs $12.82 to prepare and sell for $49.99.
Robert’s deal is $500,000 for 25% and will drop to 15% if Shahira’s Dirty Cookie can sell for $6 million within 2022. This deal helps her develop the business. Presently, the cookie business’s value reached $10 million in February 2023.
Conclusion
So, Shahira’s Dirty Cookie has made a great change after appearing in the Shark Tank episode. The big, dirty cookie shark tank update is reaching 10 million dollars with the help of shark Robert Herjavec. Her glass-shaped cookies and other goods, along with her good intention to help the children and nonprofitable community, are what we loved!
Additionally, other media publications and groups support Shahira’s success in 2023. However, you may also check their websites to fill, sip, bite, and enjoy their cookies with milk!
