How Much Has Lori Made From Scrub Daddy?
Scrub Daddy was aired in the seventh episode of the fourth season of The Shark Tank and is among the most successful products ever featured on this show. Lori Greiner made the deal, investing $200K for 20% equity.
But how much has Lori made from Scrub Daddy? Lori Greiner has made over 12 million from investments in Scrub Daddy. She makes around a million dollars in profit annually from the investment. The company’s sales increased significantly after the show, and the business’s current value is about $300 million.
Read on to learn more about this top Shark Tank investment, and also learn more about how much Lori Greiner makes from it.
Overview of The Scrub Daddy Finances
The following table overviews Scrub Daddy’s finances, including net worth and the invested shark, Lori Greiner’s profit.
| Current Net Worth | 300 Million |
| Lifetime Sales | $1 billion |
| Profit (2023) | $19 Million |
| Sales Revenue (2023) | $80 Million |
| Net Worth before Shark Tank | $1 Million |
| Investor | Lori Greiner |
| Invested Amount | $200K (20% equity) |
| Investor’s Profit | $12 Million |
What Is Scrub Daddy?
Scrub Daddy is an American Sponge company that makes various high-performance cleaning products. One of their products and what they are well-known for is a toxic-free cleaning sponge, which was originally yellow with a smiley face.
These products are made of polycaprolactone synthetic polymer that hardens and softens based on the water temperature. This ability makes them unique, setting them apart from other cleaning sponges.
Aaron Kraus is the owner and inventor of the Scrub Daddy company, which he launched in 2012. This is the same year he was featured in the ABC show Shark Tank on the fourth season.
Aaron had created these sponges and other buffing and polishing pads, which he sold to 3M in 2008. Years later, he realized his products were so good and didn’t scratch on the surface, removing paint and damaging it. It also didn’t retain odors and barely looked used after rinsing with water.
Scrub Daddy Shark Tank
Scrub Daddy was featured in the seventh episode of the fourth season of Shark Tank. This episode aired on 25 October. Aaron presented the product in what looked like a live infomercial, thanks to the confidence from the previous appearances on QVC.
He was after $100K for 10% equity from the sharks to expand production by opening a manufacturing plant. According to Aaron, the product costs about $1 to make. He also claimed the product was available in a few local ShopRite stores.
Despite the presentation, some of the judges, including Mark Cuban, who he claimed he looked forward to working with, didn’t make a deal. However, Kevin O’Leary, Daymond, and Lori Greiner made a deal.
The judges countered each other’s offer, which caused the price to rise over the asked $100K. However, the equity also got high with it, and the final deal that he agreed to was at $200K for 20% equity. This deal was from Lori Greiner, who was to also help in marketing.
Watch The Episode here.
How Much Has Lori Greiner Made From Scrub Daddy?
Lori Greiner, an entrepreneur and an American TV personality, is known as a “warm-blooded shark” in the ABC show Shark Tank. The nickname comes from her lively personality and ability to spot a potentially successful business product.
Lori has made some of her wealth from her creative ideas and ability to understand what people are more likely to spend on. This potential and ability led her to invest in the Scrub Daddy business.
Lori Greiner invested $200K for a 20% equity, which, as stated earlier, was $100K more than what Aaron Krause was after. However, this investment proved successful, making her over $12 million.
She makes around a million dollars from the investment annually, which makes it among the successful investments on Shark Tank. However, Lori Greiner also invests in many other companies from the show, like Squatty Potty and Aira.
How Has Scrub Daddy Managed To Make This Much?
Like most businesses after the show, Scrub Daddy experienced a significant increase in their sales. The exposure to the show allowed many more potential customers to be aware of the product and buy it.
By the first year after the show, the business had over $30 million in sales as its customer database continued to increase. They had a 190 million dollars net worth by 2018, and by 2023, they have a net worth of around $300 million.
Their production line also improved, and they started to feature more new products. Some of these products include a colored scrub daddy sponge cleaner with multiple colors. Other products include the following.
- Scrub Mommy double-sided with scrubber and sponge
- Dye-free Scrub Daddy
- Dye-free Scrub Mommy
- PowerPaste
- Eraser Daddy 10x
- Sponge Daddy
- Scour Daddy
- Big Daddy
- BBQ Daddy
- Soap Daddy
- Cart Daddy
The business also made deals with various stores, including Walmart, Home Depot, Koger, WinCo, and Dollar General. For a full list of their retailers, check retail partners.
The company also partnered with Unilever to market and distribute co-branded products.
Lori Greiner’s Role In Scrub Daddy’s Success
Besides providing the much-needed money for the business, by helping in sales and marketing. The next day, she sold at least 42,000 of these cleaning products on the QVC show in less than 10 minutes.
She is also among the reasons the product went into various retail stores and got an ideal spot on the shelves.
Related Questions
Here are relevant questions on the amount that Lori Greiner has made from Scrub Daddy.
Scrub Daddy products are recyclable and can be converted into fuel, reducing waste. The Recycling reward program allows customers to return used-up products, including the original Scrub Daddy for Coupons. The user creates a return in their Smile Shop account and receives mailing instructions.
Lori Greiner’s worth is around $150 million as of 2023. She makes her money from various investments and retail sales of the various products she has invented. She also has a book named Invent it, sell it, bank it, which is a bestselling book.
Aaron Krause, the owner of Scrub Daddy, has an estimated net worth of over $70 Million. His net worth increased significantly during the pandemic period when the sales of the Scrub Daddy products increased.
Final Thoughts
Scrub Daddy is often referred to as one of the best deals in Shark Tank history and among the most profitable investments for Lori Grainer. This business has made her over $12 million from the $200K investment she made during the show.
The business is also successful, with over $80 million in sales revenue and about $300 million estimated net worth. The owner, Aaron Krause, also amassed wealth from this investment, now having over $70 million. Lori Greiner, on the other hand, has over $150 million.
