Just The Cheese Shark Tank Update: From Tank To Success
Shark Tank, the hit television show, has been a big platform for entrepreneurs. They pitch their innovative products and business ideas. Over the years, there have been numerous products on the show that succeeded later. Just the Cheese is one of them.
Just the Cheese is a company that sells cheese snacks made from 100% real cheese. It was founded in 2010 by David Scharfman and appeared on Shark Tank in Season 11 in 2020. Scharfman asked for $500,000 for 5% equity in his company, but he ultimately turned down all the Sharks’ offers. So, what’s Just the Cheese Shark Tank update?
Despite not getting a deal on Shark Tank, Just the Cheese has continued to grow and is now a successful company.
Just the Cheese Shark Tank Profile
Here’s a table that’ll give you a brief overview of Just the Cheese and its journey:
| Company Name | Just the Cheese |
| Founded by | David Scharfman |
| Founded in | 2012 |
| Current Ownership | John B. Sanfilippo & Son, Inc. |
| Product | All-natural, baked cheese snacks |
| Asked for | $500,000 for 5% equity |
| Final deal | No deal was made |
| Shark(s) | None |
| Shark Tank Episode | Season 11, Episode 19 |
| Aired on | April 10, 2020 |
| Business Status | Active |
| Website | Just The Cheese |
| Headquarters | 430 N Main St, Reeseville, Wisconsin, 53579, United States |
| Revenue | $5 million |
| Lifetime Worth | $10 million |
| Contact Number | 800-874-8734 |
| Where to buy | Amazon |
| Watch on | Amazon Prime |
Just the Cheese on Shark Tank: Quick Recap
Just the Cheese, known for its 100% real cheese snack bars and crisps, has been quite popular since its launch. The keto diet trend also played an important role in generating initial consumer interest in Just The Cheese products.
On Shark Tank, David asked for a $500,000 investment in exchange for 5% equity. After much discussion, Mark Cuban proposed a 15% equity stake in the business without any ongoing royalty commitments.
However, David rejected Mark’s offer and exited the Shark Tank stage without any deal.
What Happened to Just the Cheese After Shark Tank?
Just the Cheese didn’t get any deals on the Shark Tank but has only been growing over the years. Like many businesses that appear on “Shark Tank,” Just The Cheese also witnessed a significant surge in sales.
After their episode aired, they managed to sell an impressive 14,000 boxes within a 24-hour period. This resulted in a remarkable $300,000 increase in revenue in just a single day.
The business is doing really well with a great website and multiple online purchase options. They’re quite active on social media platforms like Instagram.
Besides, they also received positive coverage in The New York Times, BuzzFeed, and Greatist. They currently sell their cheese products in 7/11 stores all over the United States.
The bars are available in over 700 retail locations, including big names like Target, Walmart, and their official website, JustTheCheese.
Sales Data
In its first year, the brand maintained strong sales on Amazon, selling between 400 to 700 boxes daily. Their products were readily available in around 700 retail outlets, contributing to their robust sales.
Today, they have a presence in 700 retail stores and recently secured purchase orders from 7/11. Just the Cheese sells their products both through their website and on Amazon.
| Sales Revenue | Year |
|---|---|
| 2012 | $3.5 million |
| 2020 | $3.7 million |
| 2022 | $4 million |
Is Just the Cheese Profitable Now?
Not getting a deal on “Shark Tank” didn’t slow down the company’s growth.
The 700 stores mentioned on the show that initially carried Just The Cheese had grown to around 3,000 by late 2020. This increase was due in part to a new product launch in over 800 Target locations.
By the end of 2020, the number of retail outlets had gone up again, reaching approximately 3,500.
Just The Cheese is still in operation, but it’s been under the new ownership of John B. Sanfilippo & Son, Inc. since December 2022. The company has been moving forward ever since.
Just the Cheese Net Worth
When Just the Cheese appeared on Shark Tank, its valuation was $10 million.
As of September 2023, Just the Cheese is estimated to have a net worth of more than $10 million and is on track to generate $4 million in annual revenue.
How’s Just the Cheese Doing Under New Ownership?
Even though there’s been a change in the ownership, not much has changed with Just The Cheese products. They still offer snack bars made of a sole ingredient – real Wisconsin cheese.
You can find the products in three different flavors on their website: Aged Cheddar, Grilled Cheese, and Jalapeño Cheese.
The bars are available in boxes online on Amazon. They’re also regionally available through partners like Albertsons, Hy-Vee, Publix, Safeway, Tom Thumb Market, Vons Food and Drug, Wegmans Food Market, and Winn-Dixie.
Words from the New Owner of Just the Cheese
The brand was acquired by Jeffery Sanfilippo, CEO of John B. Sanfilippo & Son, Inc., in late 2022. He said there’s potential for innovation and new ways to purchase the products.
Sanfilippo recognized Just The Cheese’s leading position in a popular $100 million snacking category and suggested that there might be changes in the future.
Final Words
Just the Cheese today is a successful company that is growing rapidly. The company’s products are a popular choice for consumers who are looking for healthy and convenient snack options. Their $10 million lifetime worth shows how consistent their sales have been.
Just the Cheese is a successful company with a bright future. The company’s products are made with high-quality ingredients and are popular with consumers. They’re also committed to sustainability and social responsibility.
Just the Cheese Shark Tank update shows that the brand is resilient and has a long way to go!
