Dreamland Baby Shark Tank Update: What You Need To Know!
Dreamland Baby company was founded by Tara Williams in 2019. Their main goal is to help babies sleep better and provide sleep-deprived parents some relief. The company makes a special weighted blanket sleep sac that helps your baby feel calm and sleep longer.
In Season 11 Episode 24, Tara Williams appeared on Shark Tank and sought a $100,000 investment for a 10% share of her business. Lori Greiner, one of the Sharks, made a counteroffer of $100,000 for a 25% equity share. Eventually, they agreed on a deal of $100,000 for a 22.5% equity.
In this article, we will provide you with the Dreamland Baby Shark Tank update. So, let’s begin!
Dreamland Baby Shark Tank Profile: An Overview
Check out the table below, where we have provided a quick profile overview of the Dreamland Baby company.
| Name Of The Company | Dreamland Baby |
| Founded in | 2019 |
| Type of Product | Weighted sleep sacks and swaddles products for 0-36-month-old babies. |
| Retail Price of Product | $40-$80 |
| Ownership Status | Private Company |
| Owner | Tara Williams |
| Main Office Location | 3383 Deer Hollow Dr, Danville, California, 94506, United States |
| Shark Tank Season | Season 11, Episode 24 |
| Episode Air Date | May 15, 2020. |
| Investment asked for | $100,000 for 10% equity |
| Offer by Sharks | $100,000 for 25% equity |
| Final Deal | $100,000 for 22.5% equity |
| Shark | Lori Greiner |
| Sales Before Shark Tank | $30,000 |
| Post-Shark Tank Sales | $25 million |
| Reason for Success | Their weighted blankets improve baby’s sleep, and these products have received over 5.8k positive reviews from parents all around the world. |
| Business Status | In Business |
| Website | Dreamland Babyco |
| Buy the Product | On Amazon |
| Watch on | Amazon Prime |
Dreamland Baby Company: How It Started?
The story of Dreamland Baby company began on March 29, 2018. Tara Williams and her husband Rob, who had four young children, recently lost their jobs. Tara was exhausted and sleep-deprived because her youngest son, Luke, had trouble sleeping and woke up every 1.5 hours.
One evening, while trying to help Luke fall asleep, Tara placed a heavy blanket on him. To her surprise, Luke immediately calmed down and eventually drifted off to sleep.
This discovery led Tara to search online for weighted blankets for babies, but she couldn’t find any. So, she asked her mother-in-law to sew a weighted blanket for Luke.
In an interview, Tara shared that for the first time in months, Luke slept for 12 hours with the weighted blanket. This experience inspired Tara to turn her solution into a business venture.
Tara used the $14,000 she received during maternity leave to start her company. Additionally, in June 2019, she raised $25000 from Kickstarter. In her first year of business, she sold $30,000 worth of products.
Was the Dreamland Baby Company On Shark Tank?
Gradually, more local parents began to demand weighted baby blankets. However, Dreamland Baby didn’t have enough inventory to meet the growing demand.
To solve this issue, Tara decided to go on the reality show Shark Tank. She applied in March 2019 and was invited to present her pitch in July 2019. During her appearance on the show, Tara confidently showcased her unique product to the Sharks.
She asked for a $100,000 investment in her business and was willing to give up 10% ownership. While the other Sharks thought her product was great but not yet investable, Lori Greiner saw potential in Tara.
Lori offered a deal of $100,000 for 25% ownership of the business. Tara countered with an offer of $100,000 for 20% ownership. After an interesting negotiation session, they reached an agreement where Tara received $100,000 for a 22.5% stake in her company.
To see the Dreamland Baby Shark Tank episode, watch this YouTube video.
What Happened To Dreamland Baby After Shark Tank?
Dreamland Baby has been doing really well even though they didn’t end up getting the money from Lori Greiner. In 2021, they made $10 million in sales, and they also came out with a new product called the Dream Weighted Sleep Swaddle in 2019.
They have established a fan base in social media with over 201,000 people following them on Instagram. Tara Williams even said in an interview with Bentley Magazine that their sales shot up after the show aired and have been growing by 20% every month.
However, the company has encountered a few challenges, including the following.
- Dealing with supply chain issues due to the lockdown in 2020
- Losing a large number of products due to mishandling by USPS.
- Shortage of skilled employees
- Manufacturing 1000 fewer units of their products in the first batch.
- High shipping costs.
Dreamland Baby Net Worth
Dreamland Bay today is a fast-growing company. In fact, it has grown 250% every year since it launched. As of 2023, the company is worth 2.5 million dollars.
Dreamland Baby Sales Data
The following table shows the sales data of Dreamland Baby by year. Take a look at the table.
| Year | Amount In Sales |
|---|---|
| 2019 | $30,000 |
| 2020 | $44,000 |
| 2021 | $10,000,000 |
| 2022 | $25,000,000 |
Is Dreamland Baby Profitable Now?
Dreamland Baby is now seen as a successful business. In 2022, they made about $25 million in revenue and continue to earn approximately $1 million in profit each year.
They have added a new product called the Dream Weighted Sleep Swaddle, which is like a cozy blanket for babies that helps them sleep better. Parents love it because it fits their baby perfectly and gives them a sense of comfort.
Dreamland Baby promotes its products through word-of-mouth and Facebook ads. They have gained 201,000 followers and have over 5,000 positive reviews on their website.
You can now buy Dreamland Baby’s products at retail stores like
- Target.
- Amazon.
- Bloomingdales.
- Babylist.
- Buy Buy Baby.
- Pottery Barn.
- Nordstrom.
Final Words
Dreamland Baby update is it has been growing well since its appearance on Shark Tank.
They have achieved impressive sales of $10 million in 2021. They have a net worth of 2.5 million dollars. Additionally, they have introduced a new product called the Dream Weighted Sleep Swaddle. Parents and doctors have praised their products for being safe and effective.
Dreamland Baby company has a strong following on social media and continues to grow in popularity. However, in their journey, they faced multiple challenges, like supply chain issues and inventory shortages.
So, that’s all on the Dreamland Baby Shark Tank update.
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