Aura Bora Shark Tank Update

Aura Bora Shark Tank Update 2023: Reaching a Sparkling Success

Shark Tank, the popular TV show, has been the launching pad for many entrepreneurs with bright ideas. Such two entrepreneurs were Madeleine and Paul Voge.

Aura Bora is a line of sparkling waters made with real herbs, fruits, and flowers. It was founded in 2019 by husband-and-wife team Paul and Maddie Voge.

The Voges asked for $150,000 and 5% equity in their company and received an offer from Robert Herjavec for $200,000 and 15% equity.

But what’s the Aura Bora Shark Tank update now? Aura Bora is quickly becoming one of the largest sparkling water brands out there.

Aura Bora Shark Tank Profile

Aura Bora offers unique carbonated beverages infused with authentic fruit and herb flavors. These drinks are a healthy choice compared to traditional sugary sodas. Among their standout flavors are  Lavender Cucumber, Cactus Rose, Lemongrass Coconut, Peppermint Watermelon, and Basil Berry.

Aura Bora Shark Tank Profile

Here’s a quick overview of Aura Bora’s profile:

Company NameAura Bora
Founded byPaul and Maddie Voge
Founded in2019
ProductSparkling water made with real herbs, fruits, and flowers
Asked for$150,000 for 5% equity
Final deal$200,000 for 15% equity
Shark(s)Robert Herjavec
Shark Tank EpisodeSeason 12, Episode 11
Aired onJanuary 22, 2021
Business StatusActive
Headquarters1920 23rd St, San Francisco, California, 94107, United States
Revenue<$5 million
Lifetime WorthEstimated to be over $20 million
Contact Number(760) 525-3095
Go To AmazonAmazon
Watch OnAmazon Prime

How Was Aura Bora on Shark Tank?

Aura Bora Shark Tank episode was in Season 12, which aired in 2021. Their fizzy drinks were a big hit on Shark Tank.

The sharks loved flavors like Lavender Cucumber and Basil Berry, and they thought the colorful packaging was great. Since these drinks had no calories or fake sweeteners, they also got the sharks interested.

Aura Bora’s products are packaged in recyclable cans, and the company donates a portion of its profits to environmental charities.

How Was Aura Bora on Shark Tank

The founders, Paul and Maddie Voge, asked for $150,000 with 5% equity in their company. Robert Herjavec was the only shark who made an offer to Aura Bora. He offered $200,000 and 15% equity. The Voges accepted the deal and are now thriving.

Thanks to Herjavec’s help, Aura Bora got into big supermarkets like Sprouts, Thrive Market, Whole Foods, and Walmart. This helped them rapidly grow and become one of the top sparkling water companies in the U.S.

What Happened to Aura Bora After Shark Tank?

Since appearing on the show Shark Tank, Aura Bora has grown rapidly. The company’s products are now available in over 2,500 retail locations across the United States, including major chains like Target, Whole Foods, and Walmart.

Aura Bora has also expanded its online sales and now ships its products to all 50 states.

In addition to its retail and online sales growth, Aura Bora has also launched several new products since appearing on the show. This includes a line of sparkling water with caffeine and a line of sparkling water cocktails.

What Happened to Aura Bora After Shark Tank

Aura Bora Today

About the current Aura Bora update, they’re still operating and making more profit than ever. Paul and Maddie Voge were even on Forbes’ list of successful young people in 2022.

In 2023, the Voges teamed up with Graza, a brand that sells olive oil, to introduce a completely new kind of sparkling water. They mixed Graza’s fancy olive oil with Aura Bora’s herbal fizzy water that has yuzu and juniper flavors.

This special non-alcoholic drink they made is called the Olive Oil Martini, and it’s unlike any flavor Aura Bora had before.

You can find their sparkling water in famous places like Natural Grocers, Wegmans, and Target.

Aura Bora Today

How Did the New Investors Help Aura Bora?

In 2021, the Voges, the people behind Aura Bora, got $2 million to refill the shelves of big grocery stores. Even actor Scott Eastwood invested in their company.

With the help of some new investors and this money, Aura Bora is available in over 7,500 stores now.

Getting their products into big stores helped them sell more and become more well-known.

Aura Bora’s Net Worth

Aura Bora got $10 million from different investors in a funding round on September 21, 2022. Currently, their net worth is believed to be over $20 million.

They have 16 employees, and the estimated revenue per employee is $248,063. Aura Bora’s sales revenue supports 1% of the planet.

Aura Bora's Net Worth

Aura Bora Sales Data

Aura Bora’s sparkling water is available in a 12-pack on Amazon for $30. The production cost for each can is $0.57, and they offer it to distributors at $1.15.

This allows for a 50% profit margin.

Sales RevenueYear
2021$2.5 million-$3.5 million
2022$4 million

Is Aura Bora Profitable Now?

Before Shark Tank, their product Aura Bora was already in 488 stores across the U.S. through partnerships with major natural food distributors. 

From its beginning in January 2020, Aura Bora has secured $3 million in funding from investors, like actor Scott Eastwood and Thrive Market’s CEO, Nick Green. Currently, the firm has a valuation of over $20 million, and its products can be found in major stores.

So, it’s safe to say – Aura Bora is quite profitable now!

Is Aura Bora Profitable Now

Aura Bora: What’s the Future Plan?

The Voges brought five different fizzy drinks with them when they approached the Sharks about Aura Bora: Cactus Rose, Basil Berry, Lemongrass Coconut, Lavender Cucumber, and Peppermint Watermelon.

However, Aura Bora evolved greatly since then. They currently provide over 15 varieties, including Guava Eucalyptus, Mango Chilli, and Lime Cardamom. All of these drinks are made using a delightful blend of herbs, fruits, and flowers.

Because the Voges are always trying new things with their fizzy drinks, we can be pretty sure that Aura Bora will have even more exciting flavors soon!

Aura Bora


Aura Bora is a popular brand among millennials and Gen Z consumers. The sparkling water market is growing rapidly in many countries outside of the United States, and Aura Bora’s products are well-suited for global distribution.

From the Aura Bora Shark Tank update, we can predict that they have a bright future ahead!

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