Frozen Farmer Shark Tank Update: All There’s To Know About The Business
Frozen Farmer is a family-owned company that makes ice cream, Froberts, and sorbets of distinct flavors. The products are made from garden-fresh fruits that do not meet specific cosmetic standards.
While many entrepreneurs are always pitching their business ideas on Shark Tank, not all manage to secure a financial deal. However, the Frozen-Farmer by Katey Evans, featured in season 11, is an exception and got a deal with Lori Greiner. But what is the Frozen Shark Tank Update now?
To learn the update of what transpired in the business after it was aired on the hit television show, read on.
Frozen Farmer Shark Tank Profile
Below is a table summarizing everything about the Frozen Farmer shark tank update profile:
Business Title | Frozen Farmer |
Founder(s) | Katey Kevin Evans |
Year Established | 2015 |
Product (s) | Farm-crafted sorbets, froberts, and ice creams |
Requested For | $125K investment for 20% ownership |
Final Deal | $125K capital for 30% ownership |
Investor | Lori Greiner |
Season Aired | S11, E17 |
Date Aired | March 27, 2020 |
Current Business Status | In Business |
Official Web Page | Visit Here |
Location | 9843 Seashore Highway Bridgeville, Delaware 19933 |
Lifetime Sales Worth (Estimated) | Over $20 million |
Watch the Episode On | Amazon Prime |
How Was Frozen Farmer on Shark Tank Pitch?
This is a Delaware-established company created by Katey Jo Evans together with Kevin Evans, her husband, in 2015. Besides being farmers at their family farm, both founders are also chefs.
Katey decided to produce ice creams and juicy sorbets using leftover but fresh and delicious fruits from their farm. And this is how the company was born. But was Frozen Farmer on Shark Tank?
Well, after running the business for 4 years and making sales worth $310,000, Katey went to Shark Tank to pitch her business. This was aired in episode 17 of season 11 in 2020. During her pitch, she asked for a $125K investment in exchange for a 20% stake so she could sell her products nationwide.
All the sharks bowed out except for Lori Greiner. Lori offered her the same investment she had asked for but for only 30% ownership in the company. Katey happily took the offer.
What Happened to Frozen Farmer After Shark Tank?
Before appearing on the ABC TV show, their products could only be found in a few Giant Food chains. So then, what happened to Frozen Farmer after Shark Tank?
Well, after closing the deal with Lori, the products could be found in more than 150 Giant Food locations. This includes Virginia, Pennsylvania, Washington, West Virginia, and Maryland.
Additionally, after season 11, the business was featured again in a Season 12 update. And in this update, Katey revealed that she had started selling the ice creams online via the official website. As a result, she made about $1 million worth of sales in 2021.
After her online sales success, Walmart approached Katey. They wanted to restock her products in their stores. So, after rebranding to Frobert, a combo of sorbet and frozen yogurt, Walmart restocked her products in their 4300 stores.
By 2022, their products could be found in over 8,000 popular stores, such as:
- Stop & Shop
- Mariano’s
- Fred Meyer
- Baker’s
- City Market
- Ralphs
- Smith’s
- Pick n Save
In the same year (2022), the WSFS bank gave the business a $2.5 million line of credit to help fuel its fierce growth. And in 2023, they launched in Kroger stores. Frozen Farmer today has also expanded its sorbet flavors to include the Apple pie Frobert, exclusive for Kroger, and the following ones.
- Double chocolate cherry
- Orange Cream
- Watermelon Sorbet
- Strawberry lemonade sorbet
- Honeydew sorbet
Frozen Farmer Net Worth?
As of the time Katey appeared on the ABC reality show, the business’s net worth was around $625,000. This is because the business had only made sales worth $310,000.
In 2021, during the anticipated Frozen Farmer update, the business reported approximately $1,000,000 in annual sales. In addition to this, there were committed future orders worth about $15 million. As such, Lori predicted they would make over $20 million in lifetime sales in 2022.
As predicted, the company continued to grow, and as of 2023, its net worth was estimated to be around $10 to $15 million.
Frozen Farmer Sales Data
Here is the Frozen Farmer Shark Tank update for their sales data per year as of 2023.
Year | Estimated Sales |
---|---|
2015 – 2019 | $310,000 |
2020 – 2021 | About $1 million |
2022 | $20 million |
2023 | $25 million |
Is Frozen Farmer Profitable Now?
If you check out their sales data, it is evident that the business is profitable now. Their website is also still active, and they have a decent following on social media platforms like Instagram and Facebook.
Another indicator that the business is profitable now is that Lori is still a partner. In addition, you can get their products in over 8,000 stores throughout America. Yet, before the Frozen Farmer Shark Tank episode was aired, their products were only available in around 58 stores.
Conclusion
Not every business that appears on ABC’s reality show gets to close a deal with at least one of the investors. However, Frozen Farmer was lucky enough to get a deal from Lori after all other investors bowed out, and for good reasons.
And thanks to the deal from Lori, Frozen Farmer after Shark Tank is very profitable now. Even better, today, the business is worth millions of dollars, and you can get their products nationwide in multiple big stores.