Best and Biggest: The Most Successful Shark Tank Products Unveiled
Shark Tank has aired more than 300 episodes so far in its 14 seasons. During these episodes, more than 1200 business ideas have been pitched. While not all of these ideas from aspiring entrepreneurs do well on the show, many of them grab the interest of the sharks (investors) who go ahead and invest heavily in them.
Now, you may wonder which of the products pitched on Shark Tank have turned out to be the best or most successful. Well, there’s a handful of them!
In this article, we’ll take a closer look at the top 13 best Shark Tank products. For each product, you’ll discover key details such as why the products stood out on Shark, the shark who invested in it, details of the deal, the product’s success story, current status, and more.
13 Most Successful Shark Tank Products
Here’s our list of some of the most successful Shark Tank products and interesting details you need to know about each of them:
Scrub Daddy
Product Description: smiley-faced scrubbing sponge
Sales: $400 million
Shark(s) who invested: Lori Greiner (Season 4 Episode 7)
Founder(s): Aaron Krause
Scrub Daddy is a smiley-face scrubbing sponge that changes texture depending on the water temperature.
The founder, Aaron Krause, wasn’t always an investor. Rather, he was in the automotive industry, where he owned and operated an aftermarket automotive shop.
Knowing how hard it can be for a mechanic to remove built-up grease and grime, he came up with Scrub Daddy. He’d later on accidentally stumble upon its effectiveness at cleaning products at home he knew he was the goose that had laid the golden egg!
He repurposed the product for home-based applications and it didn’t take long for the product to be featured on QVC.
He then entered Season 4 Episode 7 of Shark Tank with a better sponge and a pitch of $100,000 for a 10% stake in his company. And the result? He got 200,000 for 20%.
Scrub Daddy’s focus is to make cleaning tasks easier and more efficient. IKt provides an absorbent and soft texture in warm water and a firm scrubbing texture when using cold water.
Another unique feature is that it can be used on different surfaces including cookware, dishes, and household surfaces.
Scrub Daddy has turned out to be one of the most successful products to ever feature on Shark Tank. Its unique design plus versatility when it comes to cleaning different surfaces easily caught the attention of consumers and retailers.
Since appearing on the show, the product has made millions of sales –$400 million in sales, to be precise. Its product line has also grown to include different variations and sizes.
They have more than 48 products in over 30,000 retail stores across 17 countries!
Currently, the Scrub Daddy is readily available on its official website as well as in multiple retail stores across the US and other parts of the globe.
It has also maintained its hype and is a popular feature in infomercials and TV commercials.
Besides Scrub Daddy, the company has added complementary products such as Scrub Daddy Eraser, Scrub Daddy Colors, and Scrub Mommy.
Bombas
Product Description: Comfortable, high-quality socks
Sales: $225 million
Shark(s) who invested: Daymond John (Season 6 Episode 1)
Founder(s): Randy Goldberg and David Heath
Bombas isn’t any other sock company. The brand practices social conscience by donating a pair of socks for every pair you buy.
The founders of this company, Randy Goldberg and David Heath, came up with this idea after they heard of a member of the Salvation Army saying socks are the most requested item in homeless shelters.
Besides their social standpoint, Bombast stands out from other companies in the unique design of their socks.
Their socks feature stay-up technology, seamless toe for maximum comfort, a honeycomb arch support system, and blister pads positioned on the heels to prevent chafing.
Long before making it to the list of Shark Tank ideas, Bombas founders had crowdfunded their startup and they successfully raised $140,000 which exceeded their initial target of just $15,000.
Their aim when they came to Shark Tank was to get a $200,000 investment for 5% of their business.
But what they were really after was the help of one of the sharks to enable them to get their product into retail stores. They had only sold online by the time they appeared on the show.
Luckily for them, they struck a deal with Daymond John.
Today, Bombas prides itself as one of the most successful and best-selling Shark Tank products having made over $225 million in sales.
Moreover, they’re one of the Shark Tank’s best social enterprises, having donated 42plus million pairs of socks.
Currently, the company’s products are readily available on their website and in their various retail partners’ stores. They have also expanded their product line to include loungewear and t-shirts.
Squatty Potty
Product Description: Toilet stool for better posture
Sales: $164 million
Shark(s) who invested: Lori Greiner (Season 6 Episode 9)
Founder(s): Bobby and Judy Edwards
Squatty Potty came up with an idea to change the way we poop. As they said on the show, their business is to help you do your business, well your pooping business.
The founders Bobby and Judy Edwards explain that they got the idea after Judy underwent frequent bouts of constipation. She realized that squatting could significantly help get things moving.
She then enlisted the help of her son Boby and together they came up with a squatting potty.
This is simply a stool whose ergonomic design helps lift your legs and positions. This mimics the natural squatting position, which is ideal for comfortable bowel movements.
With the backing of scientific proof that this product works, the two were able to sell 100,000 plus units and they even got the stool in various retail stores, including Bath and Beyond.
This was way before making an appearance on Season 6 Episode 9 of Shark Tank.
By the time they pitched the idea on the show, they had had some good success with their product. They were able to sell the idea and the perfect shark bit—Lori Greiner. She decided to give $350,000 for a 10% stake in the business.
The product stood out on Shark Tank due to its innovative approach to a common health problem and potential for significant market demand.
In just 5 years after making the deal with Greiner, their shares have shot up to $164 million!
Currently, their products are widely available on their website and in retail stores. They also offer different sizes and models to accommodate different bathroom designs.
Tipsy Elves
Product Description: Fun, holiday-themed apparel
Sales: $125 million
Shark(s) who invested: Robert Harjavec (Season 5 Episode 12)
Founder(s): Nick Morton and Evan Mendelsohn
Nick Morton and Evan Mendelsohn, the founder of Tipsy Elves, jumped into the ugly Christmas sweater party craze of 2011 to capitalize on it.
They left their professional careers to start their ugly Christmas sweater company named Tipsy Elves.
The company stood out because the founders focused on using high-quality materials for their designs.
This was unlike the competitors who relied on cheap materials and intended their sweaters to be worn just once or twice. Tipsy Elves sweaters, on the other hand, were made to last.
Morton and Mendelson used all their life savings, up to $140,000 to get their sweater company off the ground and start building the ugly sweater empire.
Within the first year of starting up, they had made sales to the tune of $380,000 and they crossed $900,000 by the end of the second year.
By the time they appeared on Shark Tank, their sweaters were being sold in 200 countries.
The passion and dedication the two displayed towards their business convinced Robert Harjavec to offer them a $100,000 deal for a 10% stake in their sweater company.
Fast forward, the company has been on an upward growth trend and has clocked $125 million in sales.
They have also expanded their product line to include new products, including a wide range of clothing for men and women.
Ring Video Doorbell
Product Description: Smart home video doorbell
Sales: $415 million
Shark(s) who invested: None (Season 5 Episode 9)
Founder(s): Jamie Siminoff
Ring, a smart doorbell company, is no doubt the biggest of the biggest Shark Tank successes. Since its appearance on the show, it went on to become a household name in home security.
The product first appeared on Shark Tank season 5 episode 9 as Doorbot, with Jamie Siminoff as the brains behind the idea. He pitched the idea of a video doorbell that you could easily access through your smartphone.
He was hoping one of the sharks would bite the idea for a $700,000 investment for a 10% stake in the company. Siminoff was already familiar with app development and had created and sold many apps before he eventually developed Doorbot.
By the time he appeared on the show, he’d already made $1 million in direct online sales and was planning on getting to the Staples stores.
Most of the sharks raised concerns about his company’s viability and product and even opted out.
However, Kevin O’Leary had a different perspective on the idea and made Jamie an offer. However, the two could not agree on a deal, so he left the show without an offer.
Two years later, in 2017, Ring had made more than $415 million in sales. Amazon would acquire the company in 2018 for over $1 billion dollars. The sales figure has doubled since Amazon acquired the company.
Today, the company operates independently as an Amazon subsidiary. More products have also been added to their portfolio including smart locks, security systems, and outdoor motion sensor security lights.
Simply Fit Board
Product Description: Balance board for core workouts
Sales: $160 million
Shark(s) who invested: Lori Greiner (Season 7, Episode 8)
Founder(s): Linda Clark and Gloria Hoffman
A simply fit board is simply what it sounds like, a simple exercise board designed to help strengthen your cores by forcing you to keep your balance.
If you throw just a bit of motion, then the board will help work you even more. It features a curved board-like design where users stand to exercise.
Linda Clark and Gloria Hoffman are the founders of this product. By the time they pitched the idea on Shark Tank, the board was available in just 5 colors.
It was under production in Colorado and had already sold about 28,000 pieces with total sales exceeding $1 million.
When they appeared on Shark Tank, the founders were able to strike a deal with Lori Greiner who invested $1250,000 in the business for a 20% equity stake.
The sales clocked $160 million in sales, which makes it quite a success! And just 24 hours after the idea was pitched the company made $1.25 million in sales.
Though its sales are that strong today, this fitness board can be found in 50,000+ retail stores
Probably the main reason this product stood out on the show is its simplistic yet effective design at targeting a common fitness goal—working the core muscles and balance.
Lori Greiner was able to recognize its potential as a versatile fitness tool that can be helpful to users across various fitness levels.
It’s worth noting that the company has since expanded its product line to include mats, DVDs, and workout guides. This helps enhance user experience and ensure a more comprehensive fitness solution.
Kodiak Cakes
Product Description: High-protein pancake mixes
Sales: $160 million
Shark(s) who invested: None (Season 5 Episode 22)
Founder(s): Joel Clark and Cameron Smith
Kodiak Cakes is a natural food brand focused on making protein-rich, whole-grain food options.
They’re committed to using nutritious and natural ingredients, including non-GMO sources and whole grains. No added fats, no sugars, and no cholesterol—all you need to do to make them is add water.
The founders of this amazing product have been selling pancake mixes when they were young, so you can guess they got it right! Kodiak Cakes also boasts a line of premium quality syrups.
Then, Joel Clark and Cameron Smith pitched the idea on Season 5 Episode 22 of Shark Tank in 2014 hoping for a $500,000 investment for 10% of the business.
Unfortunately, they turned down the offers they were given, so the sharks simply didn’t bite.
Nonetheless, their appearance on the show enabled them to gain much-needed visibility and attract customers and probably investors outside the show.
Currently, the company makes over $160 million annually. Their products are available at most of the major retailers, including Costco, Walmart, Target, Meijer, and others.
The Bouqs Company
Product description: Online flower delivery service
Sales: $100 million
Shark(s) who invested: Robert Herjavec (Season 5 Episode 27)
Founder(s): John Tobias
The Bouqs Company is a farm-to-table flower startup aimed at cutting out the middleman. The online flower delivery surface achieves this by ensuring every order is freshly cut from the farm and directly delivered to the customer’s doorstep.
This eliminates the need for extra labor costs and expensive storage facilities.
Getting rid of the middleman means you get to save up to 80% for your customer compared to traditional florists.
Some of the unique features of this idea are that they source their flowers from farms that prioritize ethical and environmentally friendly farming methods.
Also, they offer a subscription service for their customers to enable them to receive fresh flowers regularly.
The Bouqs Company stood out due to its focus on disrupting the traditional flower delivery industry.
The founders practice transparency in their sourcing process as well as their commitment to sustainability, appealing to investors and consumers.
Before he pitched his idea on Season 5 Episode 27 of Shark Tank John Tobias the founder of The Bouqs had already acquired more than $1 million in venture capital funding and was already off to come up with a highly successful business.
When he made an appearance on the show, he left the stage with no deal.
However, he’d later received a call from Robert Herjavec, one of the show’s investors, and they struck a deal.
Today, the company has made more than 100 million in sales and continues to pull in new investors and customers. They offer a wide range of fresh flower arrangements, plants, and even gifts.
Kitu Super Coffee
Product Description: Functional coffee with added nutrients
Sales: $106 million
Shark(s) who invested: None (Season 9, Episode 22)
Founder(s): Jordan DeCicco, Jake DeCicco, and Jim DeCicco.
Kitu Super Coffee is a brand that has made a name for itself with its innovative coffee products that combine coffee with added flavors and nutrients.
Their products include Super Coffee, Super Creamer, and Super Espresso, all of which were designed to provide consumers with a more functional and healthier coffee experience.
The founders of this brand are 3 brothers; Jordan DeCicco, Jake DeCicco, and Jim DeCicco.
The Kitu Super Coffee idea came to be when the youngest of the brothers Jordan DeCicco realized that the sports energy drinks they were served with after a basketball game at Philadelphia University were loaded with sugar.
He felt the need to bring about a better, healthier alternative and he enlisted the help of his brothers to help him come up with something better.
The brothers worked together and their hard work bore fruits! They came up with a sports drink made using organic Colombian coffee beans that utilize lactose-free proteins plus healthy fats obtained from coconut oil.
During their first 2 years in business, they clocked up to $600,000 in sales.
When they entered Shark Tank in February 2018, they asked for $500,000 for 4.5% equity but no Shark would bite.
Despite walking out without a deal, the company got the exposure that would help their business flourish. They experienced significant success in the coming years.
Kit Super Coffee currently has a valuation of over $500 million and has made sales to the tune of $106 million as of 2022 (it’s unclear what their revenue is in 2023).
EverlyWell
Product Description: At-home health testing kits
Sales: $140 million
Shark(s) who invested: Lori Greiner (Season 9 Episode 12)
Founder(s): Julia Cheek
Everlywell is a digital health company offering at-home health testing kits. They offer a wide range of tests, including those for hormone levels, food sensitivities, vitamin deficiencies, and various health conditions.
Customers simply collect samples at home and then receive detailed and easy to comprehend test results online.
Julia Cheek, the founder of this company, pitched the idea on Shark Tank’s Season 9 Episode 12. She was seeking $1 million for a 5% stake in the company, and she ended up securing the deal with Lori Greiner.
This product stood out on Shark Tank because it eliminates the need for traditional lab visits. At the same time, it provides individuals with more valuable health insights in a user-friendly format.
Just 3 years after cutting the deal on Shark Tank, Everlywell sold more than $140 million in retail sales.
It has also undergone additional funding rounds, which raised the overall annual revenue to about $4 million. Likewise, the company’s net worth rose to around $175 million.
During the COVID-19 pandemic in 2020, the company introduced a test kit (home swab) for COVID-19 to help improve the testing process in the nation.
As you can easily guess, these kits significantly raised their value throughout the year.
Today, the company prides itself among the Shark Tanks most successful products. It was valued at $2.9 billion as of March 2021.
Plated
Product Description: Meal kit delivery service
Sales: Over $100 million
Shark(s) who invested: Mark Cuban/Kevin O’Leary (Season 5 Episode 22)
Founder(s): Nick Taranto and Josh Hix
Plated was a meal kit delivery service offering customers pre-portioned ingredients in addition to step-by-step recipes to help them prepare restaurant-quality meals in the comfort of their homes.
The aim of this startup was to make cooking more convenient and enjoyable for busy families and individuals.
Nick Taranto and Josh Hix are the founders of this business idea and Harvard Business School graduates. They started the business in 2012. They pride themselves in using locally sourced ingredients and shipping their pre-packed meal fresh.
The duo appeared on Shark Tank Season 5 Episode 22 seeking $500,000 for a 4% stake in the company. Mark Cuban cut a deal with them for $500,000 for 5.6% of the business.
Shortly after the show, the deal fell through. Luckily, Kevin O’Leary jumped on board to negotiate what would later become one of the Shark’s most successful acquisitions.
By the year 2015, Plated had already crossed $100 million in sales, which was quite a significant improvement from the early days of the company when they were really struggling.
However, they struggled to make a profit, even with Kevin onboard. But the founder remained consistent.
In 2017 they sold the business to a grocery supermart giant, Albertsons, for $200 million in addition to other benefits.
The Comfy
Product Description: Oversized wearable blanket
Sales: $150 million
Shark(s) who invested: Barbara Corcoran (Season 9 Episode 13)
Founder(s): Brian and Michael Speciale
The Comfy is a wearable hoodie blanket or simply the “The Blanket You Wear.” It comes in all sorts of fleece-lined, plush styles and designs. Since its appearance on Shark Tank, The Comfy has inspired many copycats.
Brian and Michael Speciale are the founders behind this brilliant idea. You’d have thought they were crazy when they first walked on Shark Tank’s Season 9 Episode 13 with their snuggie-like hoodie blanket.
This idea came to the brothers when they saw their nephew lying on the couch with a giant hoodie, just a few inches from a blanket size.
They tried starting a Kickstarter page to see if they’d get some funding for their new venture. Unfortunately, it didn’t work and they had to pull it down.
By the time they decided to appear on Shark Tank, they had simply closed and had no ongoing units in production—no sales! They had nothing to back them but the idea and a few prototypes.
Fortunately for them, they were able to bring their idea to the sharks. They wanted $500,000 in exchange for a 20% stake in the company.
Barbara Corcoran was kind enough to strike a deal with them but she negotiated for 30% of the company.
Their product stood out on Shark Tank because it addressed a common desire for comfort and relaxation and their product was simple yet innovative.
In their own words, after the deal with Barbara, within 5 weeks, they hit their first million dollars in sales. They have now crossed the $150 million dollar sales mark and counting!
They have also included variations in their products to introduce comfy hoodies for kids and pets. Their products are readily available on their website and through various retailers.
They have expanded their product line to accommodate a wide variety of sizes, colors, and patterns to cater to an even wider audience.
ReadeREST
Product Description: Magnetic eyeglass holder
Sales: $38 million
Shark(s) who invested: Lori Greiner
Founder(s): Rick Hopper
Readerest also made it to our list of top Shark Tank success stories due to their product’s success.
Readerest is simply a magnetic eyeglass holder that helps you secure your reading glasses, earbuds, or sunglasses to your clothing by using a small and stylish magnetic clip.
This helps keep your glasses from falling off or misplaced while ensuring they’re easily accessible.
Rick Hopper, the founder behind this product, secured a deal with Lori Greiner when he pitched the idea on Shark Tank.
The shark invested $150,000 for 65% of the company. This is the biggest shark tank deal on this list.
Since its appearance on Shark Tank, Readerest has experienced notable success as its practicality and convenience easily resonate with the customers. This leads to increased sales.
Readerest products are currently available for purchase online through the product’s official website.
They’re also available on various online marketplaces and retail stores. They offer a variety of magnetic clips with different designs and finishes for you to choose from.
Besides magnetic eyeglass holders, Readerest has also expanded its product line to include other convenient products such as bad holders, magnetic facemask holders, and magnetic hooks.
They have up to $38 million in sales, which is quite a success!
If you’re curious about the financial success of the Shark Tank cast, you can explore our article on Shark Tank Net Worth of the Cast to learn more about their individual fortunes. Additionally, if you’re interested in more Shark Tank updates, be sure to check out our article on SwimZip Shark Tank Update for the latest on entrepreneurial ventures and investments featured on the show.Conclusion
Shark Tank has served as the Launchpad for some of the most ingenious products that have gone ahead to become a huge success. This guide has just discussed the top Shark Tank products that made it big. From household items like Scrub Daddy and Ring Doorbell to health and wellness products like Kitu Coffee and EverlyWell, these success stories are a true testament to the reality TV show’s ability to spot and support game-changing ideas from aspiring entrepreneurs.
However, not all of these products got a deal on Shark Tank. Some of the entrepreneurs walked out empty-handed but didn’t give up on their ideas and made it big. This should inspire all upcoming entrepreneurs that rejection is part of their entrepreneurial journey. Overall, if you’re an upcoming entrepreneur working on your idea, these success stories should be enough inspiration for you to chase your dreams relentlessly!
